Elevate Your Email Campaigns with Segmented Marketing
Target Precisely and Communicate Effectively with Custom Email Segments

Segmented Email Marketing

Refined Marketing for Every Customer Group

Segmented Email Marketing, integrated with the 4iB CRM functionality, transforms how store managers reach out to their customers. Create tailored segments and deliver personalized email campaigns directly through 4iB, or integrate with platforms like MailChimp or ConstantContact for broader distribution. This approach allows for highly targeted communication, ensuring that the right message reaches the right audience.

Key Features


Custom Segmentation

Create specific customer groups based on criteria like purchase history, preferences, or VIP status.


Integrated Email Templates

Design and use email templates within the 4iB system for consistent branding and messaging.


Direct or Third-Party Sending

Choose to send emails directly from 4iB or through external email services.


Personalized Campaigns

Tailor your messages to address the unique needs and interests of each segment.

How It Works


Create Customer Segments

Identify and segment customers based on specific criteria within the 4iB CRM.


Design Your Campaign

Use built-in templates to craft your email, ensuring it resonates with the selected segment.


Choose Sending Method

Decide whether to send the email directly from 4iB or through an integrated third-party service.


Launch and Monitor Campaigns

Send out your emails and track their performance, gaining insights to refine future strategies.

Why Segmented Email Marketing?


Enhanced Customer Engagement

Send messages that resonate personally with different customer groups.


Increased Conversion Rates

Tailored communications often result in higher open and click-through rates.


Efficient Marketing Strategy

Focus your resources on targeted segments for more effective marketing.


Seamless Integration

Utilize the power of 4iB CRM for a unified marketing approach.